| Full Name | Mark Ian Hoyle |
| Known As | LadBaby |
| Date of Birth | April 12, 1987 |
| Height | Not reliably verified publicly |
| Age | 39 years old in 2026 |
| Birthplace | Nottingham, England |
| Nationality | British |
| Profession | YouTuber, blogger, musician, author, entertainer and entrepreneur |
| Famous For | Family comedy content, YouTube, charity music and five consecutive UK Christmas No. 1 singles |
| Career Began | LadBaby developed from Mark’s fatherhood and family-focused blogging and social-media content |
| Previous Work | Mark worked as a graphic designer before building LadBaby into a full-time entertainment brand |
| Wife | Roxanne Hoyle, also known as LadBabyMum |
| Married | Yes — Mark and Roxanne married in 2015 |
| Children | Two sons, Phoenix and Kobe |
| Family | Mark, Roxanne and their two sons form the core of the LadBaby family brand |
| Parents | Detailed information about his parents is not reliably documented in major public sources |
| Siblings | Not reliably documented in major public sources |
| Education | Publicly available details about his formal education are limited |
| Hobbies | No definitive list of private hobbies is reliably documented; his public interests center on family entertainment, comedy, music and creative projects |
| Hair Color | Brown |
| Eye Color | Not reliably verified publicly |
| Weight | Not reliably verified publicly |
| Instagram | LadBaby maintains a major Instagram presence as part of the wider LadBaby brand |
| YouTube | One of the principal platforms behind the LadBaby brand |
| Net Worth | Estimated around £1.5 million in 2026; this is an estimate, not an officially confirmed personal net-worth figure |
| Main Income Sources | Social-media content, YouTube, brand partnerships, books, merchandise, clothing, podcasts, music-related projects and other commercial ventures |
| First Christmas No. 1 | “We Built This City” — 2018 |
| Second Christmas No. 1 | “I Love Sausage Rolls” — 2019 |
| Third Christmas No. 1 | “Don’t Stop Me Eatin’” — 2020 |
| Fourth Christmas No. 1 | “Sausage Rolls For Everyone” — 2021, featuring Ed Sheeran and Elton John |
| Fifth Christmas No. 1 | “Food Aid” — 2022, featuring Martin Lewis |
| Major Music Record | First act in UK chart history to achieve five consecutive Christmas No. 1 singles |
| Charity Work | The Christmas singles raised money for food-bank charity The Trussell Trust |
| Books | LadBaby entered children’s publishing with “Greg the Sausage Roll: Santa’s Little Helper” in 2021 |
| Autobiography | Mark and Roxanne released their autobiography in 2024 |
| Business Brand | LadBaby has expanded into books, podcasts, clothing, merchandise, social media and brand partnerships |
| Audience | The wider LadBaby brand has built a global audience of more than 13 million |
| Career Highlight | Five consecutive Christmas No. 1s, making LadBaby the first act to achieve this UK chart record |
| Current Status | Active as a family-entertainment and digital-media brand |
| Overall Career | LadBaby has developed from a fatherhood blog into a major British family-media brand combining entertainment, music, publishing, merchandise and charity work |
