JuJu Watkins Net Worth has emerged as one of the brightest young stars in American women’s basketball. Born in Los Angeles on July 15, 2005, she built her reputation at Sierra Canyon before becoming a standout player for USC. At 6 feet 2 inches, Watkins combines scoring, athleticism and versatility with an increasingly influential presence beyond the court. Her national awards and major NIL partnerships have made her one of college basketball’s most recognizable young athletes.
JuJu Watkins Net Worth Quick Bio
| Profile | Full Information |
|---|---|
| Full Name | Judea Skies “JuJu” Watkins |
| Date of Birth | July 15, 2005 |
| Height | 6 ft 2 in (1.88 m) |
| Age | 21 years old |
| Nickname | JuJu |
| Birthplace | Los Angeles, California, United States |
| Nationality | American |
| Profession | College basketball player |
| Position | Shooting guard / Point guard |
| Team | USC Trojans |
| Conference | Big Ten Conference |
| Famous For | Her elite USC basketball career, scoring ability, national awards and major NIL partnerships |
| Parents | Robert Neal-Watkins and Sari Watkins |
| Siblings | Mali, Dami and Mar |
| Family Background | Her great-grandfather Ted Watkins founded the Watts Labor Community Action Committee, giving the family a notable connection to community activism in Los Angeles. |
| Education | Windward School, Sierra Canyon School and the University of Southern California (USC) |
| College | University of Southern California |
| College Career | Joined USC in 2023 and quickly became one of the leading players in women’s college basketball. |
| 2023–24 Season | Averaged 27.1 points, 7.3 rebounds, 3.3 assists and 2.3 steals per game as a freshman. |
| 2024–25 Season | Averaged 23.9 points, 6.8 rebounds and 3.4 assists per game. |
| Major Honors | 2025 Naismith College Player of the Year, John R. Wooden Award winner, AP Player of the Year, USBWA National Player of the Year and Big Ten Player of the Year. |
| High-School Achievements | 2023 Gatorade National Player of the Year, Naismith Prep Player of the Year and McDonald’s All-American Game Co-MVP. |
| USA Basketball | Won gold at the 2021 FIBA U16 Americas Championship and 2022 FIBA U17 Women’s World Cup, where she was named MVP. |
| NIL Career | Became the first female athlete represented by Klutch Sports Group and developed major NIL partnerships with leading brands. |
| Nike Deal | Signed a multi-year Nike contract extension in 2024, regarded as one of the significant shoe deals in women’s basketball. |
| Estimated Net Worth | Approximately $1.5 million, according to published estimates; her exact net worth is not officially confirmed. |
| Main Income Sources | NIL agreements, brand endorsements, sponsorships and basketball-related commercial opportunities |
| Marital Status | Not publicly reported as married |
| Hair Color | Black |
| Eye Color | Brown |
| Hobbies | Basketball, community involvement and activities outside the court; a definitive official hobby list is not publicly documented. |
| Weight | Not consistently confirmed by authoritative current profiles |
| Public Instagram presence under the JuJu Watkins name | |
| Current Career Status | USC basketball player; she missed the 2025–26 season following an ACL injury suffered during the 2025 NCAA Tournament. |
| Career Outlook | One of the most highly regarded young players in women’s basketball, with significant basketball and commercial potential. |
A Timeline JuJu Watkins
| Year | Career & Life Milestone |
|---|---|
| 2005 | Born July 15, 2005, in Los Angeles, California. |
| Around age 7 | Began playing organized basketball after being introduced to the sport through a recreational league. |
| Around age 10 | Started playing travel basketball. After struggling initially, she asked her parents to help her improve, beginning a serious training routine. |
| Age 11–12 | Trained extensively with her father, Robert Neal-Watkins, working on fundamentals and shooting in the backyard and at Ted Watkins Memorial Park. |
| 2021 | Helped Team USA win gold at the FIBA Americas U16 Championship. |
| 2022 | Won gold at the FIBA U17 Women’s World Cup and was named the tournament’s MVP. |
| 2022–23 | Became one of the nation’s top high-school basketball prospects while playing for Sierra Canyon. |
| 2023 | Won the Naismith High School Trophy, Gatorade National Girls Basketball Player of the Year, WBCA High School Player of the Year and McDonald’s All-American Game Co-MVP. |
| 2023 | Began her college career with the USC Trojans. |
| 2023–24 | Had a spectacular freshman season, averaging 27.1 points, 7.3 rebounds and 3.3 assists per game. |
| 2024 | Earned major national recognition and became one of the most recognizable young stars in women’s college basketball. |
| 2024–25 | Averaged 23.9 points, 6.8 rebounds and 3.4 assists per game, winning the Naismith, Wooden, AP and USBWA National Player of the Year honors. |
| 2025 | Joined an investor group connected to the Boston Legacy FC NWSL expansion team, becoming the first NCAA athlete to directly invest in a professional women’s sports team. |
| 2025 | Suffered a season-ending knee injury during the NCAA Tournament. |
| 2025–26 | Continued rehabilitation while remaining part of the USA Basketball national-team pool. |
| 2026 | Selected for the USA Basketball Women’s National Team April training camp, continuing her development as a potential senior national-team player. |
JuJu Watkins Family
| Family Member | Information |
|---|---|
| Father | Robert Neal-Watkins |
| Mother | Sari Watkins |
| Siblings | Mali, Dami and Mar |
| Great-Grandfather | Ted Watkins Sr., a prominent Los Angeles community activist |
| Family Influence | Her parents played an important role in her basketball development, particularly during her early years. |
| Father’s Role | Robert trained JuJu in basketball fundamentals and shooting from a young age. |
| Mother’s Role | Sari supported JuJu’s development and helped establish the consistency and discipline behind her training. |
| Brothers | JuJu grew up playing basketball with her older brothers, which helped develop her competitive instincts. |
| Family Legacy | Ted Watkins Sr. founded the Watts Labor Community Action Committee, creating a lasting community-service legacy that JuJu has said inspires her. |
JuJu Watkins Social Media
| Platform | Account |
|---|---|
| @jujubballin | |
| Instagram Status | Public/verified account |
| Content | Basketball, career moments, fashion, events, family moments and personal updates |
| Instagram Following | More than 1 million followers as of 2026 |
| Social Media Profile | JuJu uses social media to connect her basketball career with fashion, lifestyle and major sporting events. |